The Balancing Act

It's all most indie filmmakers can do to draw attention to their movie once they survive the battle to get it made...so I'm grateful for the set of circumstances that enabled Beautiful Noise to come out of the gate strong with our incredible world premiere experience at the Sarasota Film Festival last month, followed up by screenings at the Dayton Film Festival next Saturday and the Park City Film Music Festival in Utah on May 25th. Our film festival strategy is crucial to our singular objective to acquire distribution and we're off to a good start on that score. Slowly but surely, the film is getting out there and having a positive, emotional impact on audiences. And far and away - the #1 comment from everyone who has seen the film has been about the incredible Soundtrack, so I figure a wise move at this juncture is to do everything possible to exploit that sentiment.

Several national record promotion companies have already contacted me offering their services to take select songs from the BN Original Motion Picture Soundtrack and work targeted markets and radio station chains to get us airplay...as they agree with me that we have 4-5 songs that could become breakout hits. Radio airplay = Soundtrack sales = live BN concert opportunities = interest in seeing the movie = worldwide distribution. It's an important formula to understand and put into action.

The album is finally available for purchase on ITunes, Amazon and other digital download sites as well as on the movie website's online store...so the full court press is about to be unleashed to promote the Beautiful Noise music score. It's going to be interesting to see what breaks first - the Movie or the Soundtrack album. Both have tremendous potential. One thing's for sure - the success of one will draw huge attention to the other. My job now is to balance the available resources and make certain both entertainment vehicles find their way in the competitive marketplace.

In today's indie film world I've come to understand that it takes perfect planning and time to nurture your product and navigate the sea of opportunities that exist...and I learned a long time ago that Patience is genius. In years past I had a lot of success shooting from the hip and going with my gut instincts alone when it came to marketing...but this is different. There are more variables in play, so I have to really bear down and focus on the consequences of every move to ensure a positive result.

First-time indie filmmakers take note. I've said it before, I'm saying it again. Pay as much attention to marketing your Art as you do creating it. Get help if it's not something you do as a natural reflex...but by all means necessary - learn to promote the hell out of your film. The payoff for all involved is tremendous...but there's little room for error. Think it all the way through with the end result you seek firmly in mind at all times. Don't get distracted from the Goal.

Then go for it.
 
ST